Celsius - Arctic Vibe Reveal Campaign

Celsius approached my team at OGK to create a set of animations for the reveal of their new flavor "Arctic Vibe". The key was to show the juxtaposition of the typical tropical environment that was key to their lifestyle brand, and the refreshingly cool feeling you would get from drinking a Celsius. The first video where the can transforms from Tropical Vibe to Arctic Vibe was used for the reveal of the flavor, the second video was run as an ad on OTT in tandem with a campaign centered around Shaun White during his 2022 Olympic run.