Celsius - Every Drop is Essential

Celsius approached my team at OGK to create a product-centric piece to run on OTT platforms during the 2021 Olympics. Their direction for this piece was very specific, following the journey of a droplet of condensation as it traces elements printed on the can. Beyond the technical challenge of creating these visuals, we were able to find some creative ways to make the journey more interesting, including the tagline "Every Drop is Essential."