FROPRO VR Packaging Presentation

My team at OGK was challenged to create a template environment where a client could pick up their product or packaging, hold it up to their face, play with it, or throw it across the room if they wanted to, all before it went into production. The environment that we created was a dreamy version of our conference room, since that is where we would be jacking the client into the matrix, and we wanted the dimensions of the space in VR to match the space in real life. For FROPRO, we built a scale model of their Whole Foods display in 3D and dropped it into the map. We filled the display with their boxes and created a collision structure that would mimic their actual display boxes so it really felt like you were lifting the product up out of its box. You could even drop it right back in when you were done.