Digivibe (now Süthe Dermal) is a pain inhibitor device that uses vibration to "close the pain-gate" which means it overwhelms the nerves in a particular area so the pain of something like an injection or a needle prick is hardly felt at all. The Digivibe team came to OGK for a rebrand and a marketing strategy for their product.

During our R&D we discovered that one of the key problems that consumers had with adopting their product was that the product itself was not aesthetically pleasing. We took it upon ourselves to develop a more marketable version of their product to include in their creative deck. Based on user feedback we adjusted a number of things about their product to improve the experience.

During our stakeholder interviews we heard a number of times that the key to the pain-gate technology was percussive vibration, meaning the head of the device drove downwards into the target area rather than simply vibrating in every direction. However, as we broke the product down we found that the engineering of the current product did not effectively produce percussive-vibration. To improve this feature we created more of a paddle structure for the head of the device, adding rigidity in one direction by making the neck of the device thinner than it was wide, forcing the head of the device to vibrate in one direction more than the other. We successfully developed a product for this client that was not only highly marketable but more effective than their original device.