Celsius - What's Your Vibe

Celsius approached my team at OGK with a budget to create a snapchat lens to promote their vibe line (Tropical Vibe, Peach Vibe and Arctic Vibe). The team and I had been experimenting in lens studio for a while at that time and we already had a few concepts ready for them the moment they reached out to us. Our original intention for this concept was to create a quiz filter which would determine the users "Vibe" through a series of questions. The Celsius marketing team asked us to simplify this concept for a more immediate payoff. The filter appeared before any other filter on snapchat globally for 24 hours.